Thursday, April 22, 2010

7 - Eleven Introduces "Game Day" Beer

Hey there.  Would you buy a 12 pack of beer for $6.99 to $8.99?  Sounds like steal to me.  Especially when many of us are still pinching pennies and making sure we don't spend a fortune on unnecessary stuffs.  But when a game is on and you're buddies are over, how can you not have beer?  And where do you usually go for a beer run?  If you're like me, I hit the closet thing and it's usually a 7-Eleven.  You find those suckers everywhere and it's better than hitting a market since you'll avoid those long lines.  7-Eleven knows this and has now tapped into the beer market with their own brand of beer, Game Day Beer.
This is smart.  7_Eleven knows it's customers and it's a fairly well known beer run spot.  So once you're there and you see a 12 pack of beer for about $8, how can you not go, "Screw it, let's give this a go."  I know for a fact that I'll be giving it a try once the 7-Eleven by my house starts carrying it.  Why not?  Everything is worth a shot.  Whether or not this is success is left to be seen and if you're like me, you're going to want to make sure that it tastes good too.  Considering that it's being made by one of Wisconsin's oldest breweries gives some reputation and credence to the new kid on the block, but whether or not it can tap into Bud's and Miller's customers will tell if this beer will be even remotely successful.

One a side note, I love the name of it.  Game Day Beer.  Great marketing there.  Most people are not lone drinkers and drink beer only during certain social events, like a football, basketball, or baseball game.  This beer clearly is aimed at those customers and quite frankly, is pure genius.  


  1. I gotta say that is really clever of 7-11. I'm not so much a beer drinker but I have had to make beer runs and you are right the markets suck when it comes to lines.

    Let me know how the beer ends up tasting.

  2. Ugh. We don't have any 7-11 down here in the ATL. (I assume they're around, but I never see them)

    I would definitely be able to dig a 12 pack for 9 bucks, as I sit here on the couch with my chips and salsa, needing a beer :(

    Phillies getting destroyed by the Sox though :D


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