Hey there. Would you buy a 12 pack of beer for $6.99 to $8.99? Sounds like steal to me. Especially when many of us are still pinching pennies and making sure we don't spend a fortune on unnecessary stuffs. But when a game is on and you're buddies are over, how can you not have beer? And where do you usually go for a beer run? If you're like me, I hit the closet thing and it's usually a 7-Eleven. You find those suckers everywhere and it's better than hitting a market since you'll avoid those long lines. 7-Eleven knows this and has now tapped into the beer market with their own brand of beer, Game Day Beer.
One a side note, I love the name of it. Game Day Beer. Great marketing there. Most people are not lone drinkers and drink beer only during certain social events, like a football, basketball, or baseball game. This beer clearly is aimed at those customers and quite frankly, is pure genius.