Monday, January 11, 2010

Get the Heineken Breathalyzer iPhone app and Enjoy Heineken Responsibly

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

Hey there friends.   The majority of us are old enough to go out, have a few drinks with friends and family, and have a great time.  However, many of us are not mature enough, or don't the means to advise a friend or family member they've had a little too much to drink.  You know who I'm talking about.  The crazy friend that always seems to go overboard, the uncle that never seems to know when to say no, or the the friend that seems to just want to drink the night away.  Well, having to remind them that they've had a little too much drink is now as easy as pulling out your phone.  Introducing the Heineken Breathalyzer iPhone app!

Due to the success of Heineken's Know The Signs campaign, Heineken has branched out and created an app to playfully remind our friends and family that they may be on the path to having a little too much.  Simply Download the Heineken Breathalyzer iPhone app (100% free) and have a friend or family member "blow" into the iPhone.  The iPhone will then select a "character" that your drinking buddy may be turning into.  The great thing about the app is that you have the option to choose which character to select before having your friend "blow" into the phone.  Say you're friend may show some signs of aggression.  Tap your iPhone and select "Fighter" and have your friend "blow" into the app.  Watch his or her face as this pops on the screen!


How can you not get a chuckle out of it?  But the best part is not the characters, but the fact that you have the option to see another "fighter" in action or read a story about a "fighter" type drinker.  Using humor as a catalyst, you can gently nudge friends and family to take it easy when you believe they may be on their way to a certain character type.  Or...  you can simply have fun with it.  Adjust the settings to random and the app will randomly select a character.  It's a great way to add a little more humor into an already fun night.

Heineken is doing things right by playing an active role in informing their customers to "Enjoy Heineken Responsibly".  I think it's great that they are thinking outside the box and using popular social media tools to convey this message.  This campaign has been running strong for over a year and hopefully they will continue to develop fun and creative ways to educate their customers.  If you are interested in reading up on the campaign, feel free to check out The Heineken Know The Signs website and read up on the campaign and any new developments.  Later!


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1 comments:

that's pretty cool, I know several people that I could use that on.

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